The Bravo Real Estate Blog: 10/01/2007 - 11/01/2007 The Bravo Real Estate Blog: 10/01/2007 - 11/01/2007

Monday, October 15, 2007

Department of Justice Lauches Website on Competition in the Real Estate Brokerage Industry

For the past 2 1/2 years Bravo Brokers has worked to educate consumers that there is a better way, a viable alternative to the 'traditional' independent contractor driven real estate business model that charges 6 or 7% to home sellers, split between the listing and selling (buyer) agent.

Last year consumers paid $93 BILLION in real estate commissions and even with the drastic downturn in our industry, consumers will pay over $60 BILLION in real estate commissions this year.

Particularly with the advent of the Internet and open access to information that previously was 'off limits' to non-agents, a number of alternative business models have developed and today buyers can often receive rebates equal to 2/3 or more of the commission paid on the transaction (Bravo Brokers pays buyers a 75% commission rebate), and Sellers can often get the same services for a flat fee that is a fraction of the traditional real estate commission (such as Bravo's $1,995 flat fee full service marketing program) or even list their property on the MLS for free, such as with Bravo Broker's or Iggy's House's free MLS listing services.

On October 10th, the Anti Trust Division of the Department of Justice launched a new website that educates consumers on competition within the real estate industry, as well as allows consumers to use online calculators to see for themselves how much they can save by using alternative providers. To access the website click here.

I am copying the full text of the DOJ press release below.

Sincerely,

Thomas Heimann, President & CEO
BRAVO REAL ESTATE SOLUTIONS
Bravo Brokers/Bravo Title/Bravo Lending

Full Text of DOJ Press Release:

Antitrust Division Launches Web Site on Competition in the Real Estate Brokerage Industry

WASHINGTON — The Antitrust Division of the Department of Justice launched a new Web site today to educate consumers and policymakers about the potential benefits that competition can bring to consumers of real estate brokerage services and the barriers that inhibit that competition. Among its features, the Web site includes maps identifying states with real estate laws that can inhibit competition, a calculator to help consumers tally their potential savings when brokers pursuing new business models compete for their business, and links to additional government resources.

The address is: http://www.usdoj.gov/atr/public/real_estate/index.htm.

“Buying or selling a home is the largest financial transaction most Americans will ever undertake,” said Thomas O. Barnett, Assistant Attorney General in charge of the Department’s Antitrust Division. “This Web site will help consumers and policymakers understand the benefits of increased competition among real estate agents.”

The estimated median commission paid by home sellers in 2006 was $11,672, according to the Antitrust Division. New real estate brokerage models have the potential to reduce that amount by thousands of dollars. For example, in states that allow open competition, some buyer’s brokers rebate up to two-thirds of their commission to the customer, and some seller’s brokers offer limited-service packages that let sellers list their homes on the local multiple listing service (MLS) for as little as a few hundred dollars.

In a number of states, however, laws have been passed making it illegal for brokers to offer rebates, or requiring them to offer a full package of traditional services regardless whether all consumers want them. The Antitrust Division Web site contains data showing that if these sorts of barriers to competition were eliminated, consumers could save thousands of dollars in real estate commissions when selling one home and buying another.

The Web site also explains how consumers are harmed when states forbid competition between lawyers and non-lawyers to conduct real estate closings, and when brokers tailor the rules governing local multiple listing services to exclude lower-cost rivals.

Consumers are encouraged to contact the Antitrust Division if they have information concerning anti competitive conduct in the real estate brokerage industry.

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Monday, October 01, 2007

Bravo Brokers Announces Free MLS Listing Service

Sarasota, FL (PRWEB) October 1, 2007 -- Bravo Brokers announces free MLS listing service for home sellers.

Bravo Brokers, Inc. (www.BravoBrokers.com), announced today that it is offering free MLS listings, together with a free for sale sign, a showcase listing on Realtor.com, additional online marketing plus 24/7 call center support to answer basic questions about the listing, making Bravo Brokers the first and only real estate company to offer such a comprehensive service free of charge.

Home sellers who want to bypass the traditional real estate agent but still want to gain exposure for their property via the MLS system and Realtor.com can now do so at zero cost.

Bravo decided to offer its MLS listing service - for which it previously charged $199 - for free because it found that a number of its limited service customers would later upgrade to its flat fee full service program, plus every additional for sale sign would add to Bravo's visibility in the community and act as a powerful marketing tool and lead generator for other business.

Thomas Heimann states: "In the very first edition of our business plan we stated that eventually listings would become a commodity and listings probably would be more valuable as a lead generation and visibility tool, and that at some point we may want to offer some kind of listing service for free. Well, that day is today."

Bravo's new service will initially be available in Pinellas, Hillsborough, Manatee, Sarasota and Charlotte Counties with expansion throughout Florida and nationally planned for the near future.

About Bravo:
Bravo Brokers is a leading next-generation, consumer-centric full service real estate firm that promises to redefine the currently agent-centric real estate industry. Bravo utilizes its proprietary technology platform and business processes to drastically cut costs, which are passed on to its customers in form of special programs, rebates and other incentives. For home buyers, Bravo offers a 75% commission rebate making this the most economical way to purchase a home. For home sellers, Bravo provides full service marketing at a flat fee of $1,995 (50% - 95% savings over traditional commission), as well as a free MLS Listing service. Bravo has coined the term "Full Service for a Flat Fee" (SM).

Bravo Brokers, Inc. was founded in 1998 by Thomas Heimann, a successful serial entrepreneur.

For more information please visit: http://www.bravobrokers.com/.

Thomas Heimann, President & CEO
Bravo Brokers, Inc.
235 N Orange Avenue, Suite 101
Sarasota, FL 34236

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