Who Really Pays the Broker / Agent?
Common wisdom has it that the Seller pays for all the real estate commissions; at least that's what agents have been telling their buyers for decades now. "Buyer representations costs you (the buyer) nothing, the seller pays for the commission out of their proceeds".
That's all well and fine, but is it really so?
Take seller Mr. "X" selling his $250,000 home. Things are not moving (probably because his house is overpriced) and in order to create an "incentive" for the buyer agent, he offers a $20,000 selling agent bonus (as opposed to lowering his price by $20,000; or offering 20,000 to the buyer for closings costs, furniture or whatever). Who *really* pays for this $20,000 bonus, or whatever else the incentive may be? I think it's fair to say, it's the Buyer and not the Seller who is paying for this incentive, in form on a higher / inflated purchase price.
Plus to be totally frank, I believe that the buyer and not the seller is paying for absolutely *everything*, after all, the buyer is the one who is showing up with cash at the closing table.
(Interestingly enough the IRS recognizes this fact in that the seller's NET PROCEEDS are what he gets for the property, and the GROSS PURCHASE PRICE is what the buyer pays for the property and represent the basis of the property. In other words when buying/selling an investment property you cannot say 'I sold my home for $250K and my gain (if any) is based on that and I'll deduct my expenses as ordinary business expense, nor can you say my purchase price is $250K and that's the basis of my property, and I'll deduct all the add'l expenses/closing costs as an ordinary business expense. Rather to the IRS, and in Reality I may add, there are only two numbers: net proceeds to the seller and total cost to the buyer.)
So to suggest that the buyer pays for nothing when it comes to buyer representation is simply put not true - a convenient myth often told by buyer agents (who in all fairness may even believe their own story and are not knowingly/willingly misrepresenting).
On the subject of (often secret) incentives paid by sellers - especially developers - to real estate agents, there was recently a very interesting and important article posted in the Wall Street Journal: "Do Real Estate Agents Have a Secret Agenda?"
All of this underscores what is really wrong with this industry: It's all about the agent, when it really should be all about the consumer. Instead of offering a secret incentive to the buyer agent sellers would be much better advised to offer that very incentive to buyers. Especially in today's buyer's market with hundreds of competing properties vying for the buyer's attention, this may be a much more effective strategy to employ.
As a buyer I think you should always ask your agent to disclose any incentives or bonuses the agent may receive from the transaction. Is he or she trying to sell me this property because there is a $10,000 bonus, or because it really is the best deal available? I think buyers deserve to know and ethical agents should disclose.
Thomas Heimann, President
Bravo Real Estate
www.BravoBrokers.com
That's all well and fine, but is it really so?
Take seller Mr. "X" selling his $250,000 home. Things are not moving (probably because his house is overpriced) and in order to create an "incentive" for the buyer agent, he offers a $20,000 selling agent bonus (as opposed to lowering his price by $20,000; or offering 20,000 to the buyer for closings costs, furniture or whatever). Who *really* pays for this $20,000 bonus, or whatever else the incentive may be? I think it's fair to say, it's the Buyer and not the Seller who is paying for this incentive, in form on a higher / inflated purchase price.
Plus to be totally frank, I believe that the buyer and not the seller is paying for absolutely *everything*, after all, the buyer is the one who is showing up with cash at the closing table.
(Interestingly enough the IRS recognizes this fact in that the seller's NET PROCEEDS are what he gets for the property, and the GROSS PURCHASE PRICE is what the buyer pays for the property and represent the basis of the property. In other words when buying/selling an investment property you cannot say 'I sold my home for $250K and my gain (if any) is based on that and I'll deduct my expenses as ordinary business expense, nor can you say my purchase price is $250K and that's the basis of my property, and I'll deduct all the add'l expenses/closing costs as an ordinary business expense. Rather to the IRS, and in Reality I may add, there are only two numbers: net proceeds to the seller and total cost to the buyer.)
So to suggest that the buyer pays for nothing when it comes to buyer representation is simply put not true - a convenient myth often told by buyer agents (who in all fairness may even believe their own story and are not knowingly/willingly misrepresenting).
On the subject of (often secret) incentives paid by sellers - especially developers - to real estate agents, there was recently a very interesting and important article posted in the Wall Street Journal: "Do Real Estate Agents Have a Secret Agenda?"
All of this underscores what is really wrong with this industry: It's all about the agent, when it really should be all about the consumer. Instead of offering a secret incentive to the buyer agent sellers would be much better advised to offer that very incentive to buyers. Especially in today's buyer's market with hundreds of competing properties vying for the buyer's attention, this may be a much more effective strategy to employ.
As a buyer I think you should always ask your agent to disclose any incentives or bonuses the agent may receive from the transaction. Is he or she trying to sell me this property because there is a $10,000 bonus, or because it really is the best deal available? I think buyers deserve to know and ethical agents should disclose.
Thomas Heimann, President
Bravo Real Estate
www.BravoBrokers.com